Jordan v. Jewel Food Stores, Inc.
Why it Matters:
This case examines if a company can publish a congratulatory message using a star’s name and items associated with their persona.
An ad in a Sports Illustrated Presents commemorative issue dedicated to Michael Jordan, Jewel-Osco placed an ad featuring a pair of basketball shoes and the text “Jewel-Osco salutes #23 on his many accomplishments as we honor a fellow Chicagoan who was ‘just around the corner’ for so many years.”
A federal judge ruled that the grocery store chain’s reference to Michael Jordan was protected by the First Amendment.
“At the most basic level, … readers would be at a loss to explain what they have been invited to buy.”
Jordan v. Jewel Food Stores, Inc., No. 10 C 340. (US District Court, N.D. Illinois, Eastern Division 2012).
- Jordan v. Jewel Food Stores, Inc. (jolt.law.harvard.edu)
- Judge Shoots Down Michael Jordan’s Lawsuit Against Chicago Grocery (huffingtonpost.com)
- Federal judge deals blow to Jordan in ad lawsuit (nba.com)