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What Not To Do Example: The Bullock Blind Side Watch

March 16, 2012
Sandra Bullock at the premiere for The Proposal

Image via Wikipedia

Although there is no ruling in this case yet, it stands as a pretty good example of “what not to do.”

The Toy Watch company advertises one of their watches that was worn by Sandra Bullock in the movie the The Blind Side by using her name repeatedly in their advertisements.

The view below as posted on YouTube with the description:

The white watch worn by Sandra Bullock in the movie The Blind Side is a ToyWatch White Plasteramic.Chic ceramic look Time Only Plasteramic ToyWatch. Stainless steel rotating bezel is encrusted with synthetic mineral glass stones. Plasteramic strap with secure butterfly clasp. White dial with stylish diamante markers. ToyWatch printed logo on watch face and steel back. Date calendar. As seen on Sandra Bullock in hit film The Blind Side. Available to pre-order. New stock due in-store end of May

Bullock has filed a suit against the Toy Watch Company that is still pending. The court documents state the actor “will not voluntarily appear in print or other media for a company or product unless she carefully selects and believes in the company and product, and unless the compensation she receives is commensurate with the value of the exploitation of her name, image, identity, and persona.”

“Sandra Bullock Calls Time on Blind Side Watch Ad.” The Guardian, March 5, 2012, sec. Film. http://www.guardian.co.uk/film/2012/mar/05/sandra-bullock-blind-side-watch-ad
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