Red Light = Stop What You Are About to Do
So how should all of this information actually be applied to whether or not social media pages owned by companies like Amazon could post about some of the things their fans are most interested in talking about, celebrities?
With my non-legal background I’ve tried to make some interpretations and guidelines. Below are my Red Light, Yellow Light, and Green Light examples. This first post will feature my Right Light example.
Red Light (This is absolutely a use that violates the celebrities Right of Publicity)
Kristen Stewart might hide from photogs at the airport, but she’s not hiding her Kindle! She’s frequently spotted with her trusty Amazon Kindle in airports. Get your own Kindle for as little as $79!
[Link to Kindle Store]
This would be a bad idea because it is directly using the name and image of a celebrity and implying their endorsement of a product without her approval. This is clearly commercial speech and is supplying price information as well as a link to the product available for purchase.