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White v. Samsung Electronics America, Inc.

March 15, 2012
Images of Vanna White and the Samsung robot, f...

Image via Wikipedia

Why it Matters:

This case involves the total persona of a celebrity and not directly their name, image, or even voice.

Year: 1992

Summary:

In their ads for a VCR, Samsung featured a robot which was presented to resemble Vanna White next to a game board recognizable as The Wheel of Fortune.  White did not consent to the ad and was not given any compensation for the use of her persona.

Results:

The district court ruled in favor of White. Samsung appealed.

The Court of Appeals remanded the case to jury trial, which found in White’s favor.

White was awarded $403,000.

White V. Samsung Electronics America, Inc., 971 F. 2d 1395 (Court of Appeals, 9th Circuit 1992).
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From → Case Law

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