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Jordan v. Jewel Food Stores, Inc.

March 15, 2012
English: Chicago Bulls. Michael Jordan 1997

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Why it Matters:

This case examines if a company can publish a congratulatory message using a star’s name and items associated with their persona.

Year: 2012

Summary:

An ad in a Sports Illustrated Presents commemorative issue dedicated to Michael Jordan, Jewel-Osco placed an ad featuring a pair of basketball shoes and the text “Jewel-Osco salutes #23 on his many accomplishments as we honor a fellow Chicagoan who was ‘just around the corner’ for so many years.”

Results:

žA federal judge ruled that the grocery store chain’s reference to Michael Jordan was protected by the First Amendment.
“At the most basic level, … readers would be at a loss to explain what they have been invited to buy.”
Jordan v. Jewel Food Stores, Inc., No. 10 C 340. (US District Court, N.D. Illinois, Eastern Division 2012).
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From → Case Law

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